Ether’s website has moved to this blog.

Can a multimedia production company turn their own corporate site into a blog? Would this look a little low-tech for our very corporate clients. Our decision wasn’t all about convenience, we are happy to make this gesture/statement of our belief in web 2.0 and beyond.

Making our content fit a blog structure, while ensuring we didn’t create a huge amount of work for ourselves, meant we have drastically trimmed our portfolio to include only the projects that still look pretty much the way they did when we built them.

To avoid losing our history we’ve summarised older projects and achievements on the About page, and retained the old Ether website at old.ether.com.au